Nissan Oman wins three prestigious awards at the 2025 Regional Skills Competition, reaffirming its commitment to excellence in customer service.

Nissan Oman Secures Three Prestigious Awards at 2025 Regional Skills Contest – Reinforcing Commitment to Customer Excellence
Muscat, 14 October 2025 – Nissan Oman, represented by Al Hashar Automotive, proudly achieved three prestigious awards at the 2025 Nissan Regional Skills Contest, held recently in Dubai, UAE — underscoring the brand’s strong focus on service quality, customer experience, and workforce excellence.
Organized by Nissan Middle East, the annual Regional Skills Contest is a flagship initiative that celebrates technical expertise, customer-centricity, and innovation across the brand’s network in the Middle East. This year, Nissan Oman was named runner-up in the newly introduced Nissan Service Manager Award (NISMA) category.
In addition, the Nissan Oman team walked away with two more accolades: Nissan Parts Executives Contest (NIPEC) – Category Award: Best in Deal Making – won by an Omani national, and Nissan Academy Award – presented to Al Hashar Automotive SAOC for exceptional dedication to training Nissan personnel in the market.
Al Hashar Automotive, the exclusive distributor of Nissan in Oman since mid-2024, continues to represent the brand’s legacy of excellence. The Nissan Regional Skills Contest, held in the Middle East since 1997, reflects Nissan’s long-standing commitment to developing talent and driving superior standards across sales and aftersales operations.
“This recognition is a proud moment for Nissan Oman and a testament to our team’s dedication, professionalism, and customer-first mindset,” said Toni Yazbeck, COO of Al Hashar Automotive. “We are committed to continuously investing in our people and processes to deliver the highest standards of service and strengthen Nissan’s customer experience in Oman.”
The awards reflect the brand’s emphasis on training, quality, and performance.“My team and I take pride in these accomplishments and are committed to maintaining a strong focus on skill development and service excellence,” added Xavier Stephen, Head of Aftersales at Al Hashar Automotive.
By empowering its workforce, Nissan and Al Hashar Automotive continue to deliver on their shared promise of providing exceptional ownership experiences for customers in Oman.Bottom of Form

About Al Hashar Group
Al Hashar Automotive, the authorized distributor of Nissan and INFINITI vehicles in Oman, is part of the Al Hashar Group—one of the first corporations established during the Sultanate’s Renaissance. Its expansive portfolio includes the sales and servicing of premium and mainstream automotive brands, as well as medium and heavy-duty trucks. The group also operates in sectors such as construction equipment, tires, lubricants, car rental and leasing, electronics and appliances, hospitality, general contracting, and engineering consultancy. The group’s headquarters is located on Al Maaridih Street in the heart of Muscat.
About Nissan Motor Co., Ltd.
Nissan is a global automobile manufacturer offering a full range of vehicles under the Nissan and INFINITI brands. Headquartered in Yokohama, Japan, Nissan operates across four major regions: Japan-ASEAN, China, the Americas, and AMIEO (Africa, Middle East, India, Europe & Oceania).
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